A few days ago, I shared why my grandmother’s skin has aged so beautifully and what we often get wrong about aging.
But the more I thought about her, the more I realized this wasn’t just about skin. It’s about something quieter but deeper the shift from her to me, from her generation to ours.
She’s always been my inspiration.
Strong. Elegant. Glowing in every way.
Her skin? Radiant. Dewy. Calm.
The kind that makes you pause and ask, what’s her secret?
In the 1970s, she trained as a beauty therapist in London, a bold move for a woman in her time. She returned to India and opened one of the first salons in our region. Since then, she’s worn many hats beautician, politician, social worker but no matter her role, skincare was always her way of caring for herself. Her ritual of self-respect.
Her routine was simple: a face wash, a body cleanser, a moisturizer, and occasionally, an anti-aging product. Nothing excessive. Just enough. And it worked and her skin still glows.
So naturally, I was surprised when she switched to Evermore.
We often hear that changing habits especially ones formed over decades is hard. And in times when many brands lose their integrity, a shift like hers means something deeper.
I asked her, “Nani, why change what’s worked all these years?”
She said:
In our time, skincare was simple. We were cautious; things weren’t as advanced. We relied on what was safe: homegrown formulas, medicinal ingredients, and minimal steps. We understood the role of food: what we ate mattered as much as what we applied.
But your generation is facing something different; pollution, stress, chemicals, and constant stimulation. You need skincare that’s gentle yet effective. That protects without overwhelming.
She told me how much she loved our use of cactus or निवडुंग, as she calls it. It had always grown around her, mostly as fruit. Never really explored skincare - until now.
What touched me most was this:
“You didn’t chase a trend. You took something rooted in tradition and turned it into something thoughtful, modern, and safe. Your products feel like they’re made for skin like mine - simple, soothing, and gentle. Familiar, but better.”
That stayed with me.
She wasn’t just complimenting me or the brand. She was showing me that Evermore had become more than an idea. It was something that resonated - with people like her, and with skin like hers.
If Evermore can become part of your ritual - whether you are 25 or 75 years old - then we have achieved what we set out to do.
With love,
Shivani
Co-founder, Evermore 🌵